A PUPPET STORY
Every store has a story and this one is quite intriguing. This store was initially designed by Rooshad shroff, whose work celebrates Indian handicrafts and so does the store. Working under Rooshad and learning indepth of a few crafts with him, gave me this opportunity to build n extension of this space. This project was not only a challenge because of tactile reasons like space crunch, budget crunch, vastu and multi-utility of the space, but the biggest challenge was to be able to reach upto the standards of already beautifully done retail and fill in my mentor’s shoes
Name : Jaipur Modern extension
Date of completion : December 2019
Location : Jaipur
The carefully considered space is designed to encourage a perception shift within the Indian & International market; from the local marble inlay in furniture, white terrazzo floor along with teak wood side bands and in-house textile range to a selection of India’s strongest contemporary design voices. Jaipur Modern is a place where the individual can experience the product from inception to production, and ultimately leave with an awareness of craft’s authenticity, integrity, and social consciousness. Real and evolving, the space has been designed to accommodate artist exhibitions, installations in the garden and workshops by local artisans.
Clients requirement was clear about extending the existing retail outlet into the setback of the land. Challenges were not only to keep within the government limits but to create a space that doesn’t feel like an outdoor extension and is as pretty as the indoor retail.
With a lot of back and forth we created a method to make a temporary construction that doesn’t not temporary at all. The white wall along with white cement flooring and soft wood ending completely opens up the narrow setback into a really large looking space. The 4 door sliding folding opens up the covered retail to outdoor cafe seating and thus blurring the boundaries of the building completely. The light weight white shelves and display racks take no attention from the retail products thus making the space very breathing The greens and palm trees indoors and outdoors compliments the space as well brings in required warmth. The ceiling has been designed with heat insulating boards cladded on basic black metal members to keep the space cool and the plants will further increase ventilation the breezy ventilation¬ The colour scheme revolves around monotones, Black | Greys | Whites | Greens and complimenting teak wood to maintain a balance with the existing space on ground floor. The handmade crafts and arts have been celebrated in minute details of teak wood, brass and fabrics. The visual merchandising of the retails has been thoughtfully designed using the traditional Jaipur fabric puppet crafts. Each puppet creates an anecdotal scene for the product thus giving the visitor a live experience. The products have been meticulously chosen to celebrate crafts like wooden toys, blue pottery, ikat and so much more. The origami futon provides a perfect set up showing a local craftsmen selling his products on the streets of the city. The anecdotes have been picked up from such scenes captured at artisans exhibit in Jawahar kala Kendra. The different structural details as well as visual details that were again specifically designed attending to the need of the space have been shown and explained in net slides.
Sliding door detail
The idea was to open up the space to the outdoor set back area, which was converted into a completely green area and can be used for pop up retail as well as outdoor seating for a cafe. The sliding folding door solution without the channel was a perfect solution within the given budget.
Open space plan
The wall shelves are seamless and attached to the skin in a way that no fixture or weight angles are seen. Nothing could be better than clean white shelves for retail space, giving all the attention to the products
Puppets & floor lights
visual effect to the products
The Ac has been boxed into storage to keep the walls clean
As the entire space is 6" away from the existing wall, the fixing of a window to the structure and keeping it op-enable and removable was a challenge. It was neatly achieved by using a skin system
The window in rear end is a rotating window with a neat locking system.As the entire space is 6” away from the existing wall due to vastu reasons, the fixing of a window to the structure and keeping it op-enable and removable was a challenge. It was neatly achieved by using a skin system and brass fixtures. The empty space between both the windows is neatly filled with greens letting the sunlight flow in.
RETAIL INCORPORATES NTERNATIONAL AND INDIAN BRANDS SELLING HANDMADE CRAFT PRODUCTS , SO IS THE SETUP WITH ANECDOTES FROM INDIAN CRAFT OF PUPPET MAKING
The visual merchandising of the retails has been thoughtfully designed using the traditional Jaipur fabric puppet crafts. Each puppet creates an anecdotal scene for the product thus giving the visitor a live experience. The products have been meticulously chosen to celebrate crafts like wooden toys, blue pottery, ikat and so much more. The origami futon provides a perfect set up showing a local craftsmen selling his products on the streets of the city. The anecdotes have been picked up from such scenes captured at artisans exhibit in Jawahar kala Kendra.