MAKING THE BEST OUT OF THE SETBACK
Clients requirement was clear about extending the existing retail outlet into the setback of the land. Challenges were not only to keep within the government limits but to create a space that doesn’t feel like an outdoor extension and is as pretty as the indoor retail. With a lot of back and forth we created a method to make a temporary construction that doesn’t look temporary at all. The white wall along with white cement flooring and soft wood ending completely opens up the narrow setback into a really large looking space. The 4 door sliding folding opens up the covered retail to outdoor cafe seating and thus blurring the boundaries of the building completely. The light weight white shelves and display racks take no attention from the retail products thus making the space very breathing The greens and palm trees indoors and outdoors compliments the space as well brings in required warmth.
The easily fold-able MS Display rack has been designed keeping in mind the functions of space to be dynamic. It would help in changing the space from time to time for different shoots. The ceiling has been designed with heat insulating boards cladded on basic black metal members to keep the space cool and the plants will further increase ventilation the breezy ventilation The idea is to take forward the concept of existing space that Cleary speaks for itself. It revolves around making the visitor experience the textiles from Inception to Production. Awareness of craft forms the basis of Jaipur Modern and so should the interiors. The highlight flooring patterns pick inspiration from the artist, Louise Bourgeois.
The colour scheme revolves around monotones, Black | Greys | Whites | Greens and complimenting teak wood to maintain a balance with the existing space on ground floor.
Besides that it also incorporates few embroidery techniques in form of space partitions. The white walls and green plants will give a perfect offset for textiles display and photo shoot.