The concept revolves around creating a FOLK-CONDO which can be defined as place that narrates the story of garment creation using block printing. Block printing being the testimony of the brand, the idea is to create an identity using tradition block making methods promoting artisans. The planning of the space has been done in such a way that it defies the traditional idea of a retail store and makes the buyer feel at home.
The CONDO calls for a walk-in-wardrobe, a living area, a bedroom, a dining space and so does the planning of the place. The partition and display shelves have been design focusing on block making methods and bringing in the culture of the city with the use of traditional wood carving work.